Advertising company in Chennai – Trends to embrace in 2024

The role and responsibilities of advertising company in Chennaiare pre-defined. The rise in digital platforms has thrown open new challenges in the field of advertising. Now the brand can be reached far and wide without having to budge from your place or spend some big bucks. The role of digital advertising company is to create and implement advertising campaigns successfully to reach to target audience. The goal is to drive traffic and increase customer awareness of the brand.


Some of the advertising trends to catch this 2024 are:

1.      Video advertisements have always been a  favourite since the time TV invaded our living rooms. Today, people prefer watching ads on their mobile and this has made video ads so popular.Shoppable videos with options to buy products directly are a clear winner.

2.      Authentic social media ads are the need of the hour. Instead of spending money on celebrities for your ads, find genuine users of the product to market your brand for more conversion rate. Micro influencers can prove to be more beneficial in reaching a brand's target audience.

3.      Native ads are effective and help in generating ROI. Native ads can bring ina new audience allowing you to touch new horizons.Advertising company in ChennaiAdvertising company in Chennai focus on native ads for greater reach.       

4.      Audio digital marketing is incorporating audio ads in podcasts, digital radio shows, and music streaming for better reach. It is easy to customize your ads for these platforms.

5.      Voice search will be in trend in 2024. It is predicted that digital voice assistant usage will touch 8.4 billion by 2024.

6.      High-quality relevant content can help penetrate the target audience. User-generated content created by end users rules the roost then content created by brand creators. Customer reviews and customer photos are trusted by consumers.

7.      Fun-related content has always attracted consumers and this year it is going to continue.

8.      Mobile optimization is still a priority with mobile users increasing by the hour.

Banana Brandworks is a digital Advertising company in ChennaiAdvertisingcompany in Chennai that studies the market trends and incorporates them into their advertising. Call us for a demo!

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