Ad Film Makers in Chennai – Strategies for 2020

Statistics reveals the importance of video is being realized by 83% of the marketers. This goes to prove that more marketers are using digital marketing strategies. The dawn of mobile internet has taken more number of people from text to video content. Today advertisers are investing more on online video ads to drive engagement. With more people producing videos, the competition is expected to rise in the near future. Using latest techniques in the right areas can help yield decent returns. Some of the video marketing trends 2020 are listed below:

1. Personalized video are the in-thing and ad film makers in Chennai are taking it seriously. Studies reveal that 72% of consumers prefer personalized marketing messages and 60% of marketers consider personalisation to be the key. Personalization helps to build a great relationship with the target audience giving them a reason to buy and address their needs.
2. Forget about one size fits all approach. Businesses have entered the data first approach and ensure the right audience are targeted with the right message. This is crucial to improve engagement and conversion. The approach is extensively used in video marketing. Data driven approach gives complete knowledge on how it works, which platform to use, whom to target and video content. All this information can come handy when it comes to improving your ROI. Big brands are using data driven approach to create videos and it is paying huge dividends.
3. Long format videos will be seen more this year. Despite the talk that human attention is shrinking studies have disapproved it, forcing ad developers to use long format video instead of shorter ones to engage users. Though short videos are easy to consume it is does not create an emotional connect with the audience. Inorder to remain in the memory for long, it is important to embrace long format videos.

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